 Client Showcases 
3 Steps Asia developed a SAAS system which can be adapted to suit all manner of business types and their particular requirements. Our Collateral-on-Demand system gives secure access to a library of documentation relevant to each user's profile for fast efficient and secure delivery.
 MASTERCARD
3 Steps Asia developed a comprehensive COD tool to meet the following criteria.
- To collate online marketing content
- To develop online marketing material
- To manage the coordination and distribution of marketing images & collateral
- To track customer programs leveraging MasterCard assets
Stakeholders, customers and account teams are expected to benefit from COD deliverables in this project. It aims to simplify the process for customers to access and download marketing collateral; and for MasterCard to approve and track customer programs across APMEA.
MasterCard COD provides customers with easy and immediate access to relevant marketing collateral and information. It is a dedicated service centralizing all regional marketing assets for customers use in APMEA.
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https://map.mastercardworldwide.com
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TIGER BEER
- 3Steps Asia developed a comprehensive COD tool which allows step-by-step tracking and accountability of artwork amends and downloads.
- The system ensures that OPCOs download only the latest packaging and each download is tracked by unique user login and authorized by an Administrator.
- The system acts as a bureau service and allows APB’s full spectrum of agencies to upload, download and edit collateral.
- The COD tool supports Tiger’s marketing teams in offices across the globe – Asia Pacific, Europe & Americas.
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www.tigerxchange.com
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Situation Analysis
- Tiger have more than 50 Operating Companies (OPCOs) in the world and each country requiring local adaptation of core packaging
- Tiger Beer’s Central Marketing Team was faced with a great deal of logistics and complicated tracking of latest artworks.
- Traditionally, creative agencies develop artwork independently and deliver them to the OPCOs via CDs.
- With the increasing risks of copyright infringement, Tiger Beer needed to look for a central control of core packaging artwork.
- The system also automatically manages copyright requirements; for example rights usage on images – removed after a certain time period with warnings attached
O2
- O2 traditionally sent out POP and packaging artworks on CDs to markets for every product launch – expensive and time consuming
- Collateral-On-Demand provided full launch support to all markets across Asia Pacific minus the logistics and cost of producing multiple copies of CDs
- Each launch support kit contains photography, product images, POP and packaging artworks
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UPS
- 3Steps Asia were engaged by UPS to develop customer collateral across all 15 APAC markets.
- 3Steps Asia has customized the COD tool for UPS and is currently at final test stage with newsletters uploaded in 8 languages.
- The UPS COD system will host all communication collateral and act as an archive tool for all newsletters.
- Print-ready PDF formats will be made available to markets across APAC for local printing and fulfillment.
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